In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s.  In this column I address the third major consumer economic trend, moving from an ownership to a rental society.  This trend as with the prior two will be prevalent primarily in the developed world and then spread globally in a decade or so.

Four years ago I started to suggest that in the United States, the reorganizational recession of 2007-2010 might have broken the aspirational, patriotic …