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“Raise Your Hand if You Love Your Cable Company:”
November 5th, 2009
In the past three months I had delivered around 35 speeches and presentations. During about 25 of them I have asked the audience the question that is the title of this column (why I will explain later).
.Whether it is a confidential gathering of 10-15 CEOs or a hotel ballroom of 400-500 people, when I ask this question, I have never had anyone raise their hand. That is worth repeating. 25 times I have asked audiences to “Raise your hand if you love your cable company” and not a single person has raised their hand!
Not only that, but most of the …
Magazine Publishers Find They No Longer Live in Kansas.
October 21st, 2009
To many, the absolute collapse of the magazine industry in 2009 may seem stunning. What is stunning to me is that the industry didn’t see it coming and take steps to avert this collapse. Once again, another industry can only see a year ahead and thinks that a down year – 2008 – would be followed by a flat or up year. Historically in the advertising business that has been the career experience of the senior executives, so why not look to the past for reassurance?
The Big Three auto companies had an insular culture that didn’t pay attention to outside …