In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s.  In this column I address the third major consumer economic trend, moving from an ownership to a rental society.  This trend as with the prior two will be prevalent primarily in the developed world and then spread globally in a decade or so.

Four years ago I started to suggest that in the United States, the reorganizational recession of 2007-2010 might have broken the aspirational, patriotic …

In a recent column I listed the Five Contexts of the Shift Age.  As stated there, while the true cliché of the Information Age was “content is king” the true cliché of the Shift Age is “context is king”.  We live in an increasingly contextual world.  The context in which we receive or consume information shapes the information as much as the information itself.

In my just published book “Entering the Shift Age” I wrote about the five contexts through which we would look at almost everything in the future.  Whether it be education, energy, technology, …

Earth Day is coming.  April 22 to be exact.  How I know is my email inbox.  Every day for the past few weeks I get pitches to write about some company’s new eco product.  The words LEED certified, Eco, Green, Recycled, Renewable have become an endless blur in the subject line of in-bound emails.  This is now a spring ritual.

Last year around this time I wrote a column entitled “Earth Century” . In it I mentioned that in the first two years of this blog in 2006 and 2007 I had focused a lot on alternative energy, renewable …

The Great Recession of 2008-2010/11 is going to be a very tough time economically.  As I wrote in …