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2006

This was a very interesting year from this futurist’s point of view.  It felt like a year of transition, of new beginnings and of breakthroughs.  New and clear trend lines were started in several areas that will continue next year and beyond.  Starting next week I will take a predictive look forward to 2007 and suggest trends and dynamics that will help shape the months and years ahead.  This post however will take a look back to point out developments that occurred as a preamble for the predictive look forward.

2006 will be looked back upon as the year where a …

In the post below, we looked at reasons why coffee and caffeine might have become the ‘drug’ of the current decade.  In our ‘always on’ culture, the need for a stimulating pick me up is clear.  I would now like to explore the other aspects of this new coffee culture, as it is the manifestation of a number of social trends and cultural dynamics that are fundamentally changing our society.

Starbucks [for this post I will use them, the biggest brand, as the representation of all the new wave of coffee houses] is often thought to be brilliant because they …