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2006
December 27th, 2006
This was a very interesting year from this futurist’s point of view. It felt like a year of transition, of new beginnings and of breakthroughs. New and clear trend lines were started in several areas that will continue next year and beyond. Starting next week I will take a predictive look forward to 2007 and suggest trends and dynamics that will help shape the months and years ahead. This post however will take a look back to point out developments that occurred as a preamble for the predictive look forward.
2006 will be looked back upon as the year where a …
Starbucks, the New Coffee Culture, and Why it Reflects Our Changing World
November 27th, 2006
In the post below, we looked at reasons why coffee and caffeine might have become the ‘drug’ of the current decade. In our ‘always on’ culture, the need for a stimulating pick me up is clear. I would now like to explore the other aspects of this new coffee culture, as it is the manifestation of a number of social trends and cultural dynamics that are fundamentally changing our society.
Starbucks [for this post I will use them, the biggest brand, as the representation of all the new wave of coffee houses] is often thought to be brilliant because they …