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The Future of Detroit Can Be Seen in Brazil
July 31st, 2008
Recently, I wrote about the Big Three Auto companies and how they need to change, and change their product lines if they wanted to stay “big”. Since those columns there has been even more evidence that these companies are struggling to keep up with current realities. Additional plants have closed, the production of trucks has been dramatically lowered, the projected number of vehicles to be sold this year has been lowered and now Chrysler has gotten out of the leasing business because the resale value of the big vehicles leased has plummeted.
Earlier in the year I …