To many, the absolute collapse of the magazine industry in 2009 may seem stunning.  What is stunning to me is that the industry didn’t see it coming and take steps to avert this collapse.  Once again, another industry can only see a year ahead and thinks that a down year – 2008 – would be followed by a flat or up year. Historically in the advertising business that has been the career experience of the senior executives, so why not look to the past for reassurance?

The Big Three auto companies had an insular culture that didn’t pay attention to outside …

“The chances further down the road seem to me better on the fuel-cell side than on the battery-electric side”

There are a number of readers of this blog and members of the audiences when I speak that just seem to think that hydrogen fuel cell autos are a pipe dream that has no chance of becoming a reality in the next decade.  Comments like the quote above provoke a general dismissal as not being realistic.

During the last three years, I have forecast that 2010-2015 would begin the age of the electric automobile and that 2015-2020 would begin the age of the …

In the last column we looked at the general dynamics underlying the reality and need to create an automotive industry in the U.S for the 21^st century. We now take a look at what this industry might look like. An analysis of trends, developing technologies and the role that the federal government can and should play, makes it is clear that this industry will be substantially different than that of the 20^th century.

At the beginning of the 20^th century there were dozens of car companies.  The story of the last century is one of consolidation so that by the 1990s …

It is about time!   The first steps that President Obama took recently to open up the U.S. policy towards Cuba are long overdue.  It has been clear to me for the past 15 years that the Federal Government’s policy on Cuba, instituted 50 years ago is a worn out relic of the Cold War era.

In the second half of the 20^th century, at least until the collapse of the Soviet Union in the early 1990s, Americans were raised and educated that the bad guys were communists and that these communists threatened the way of life of the country and all …