The Great Recession of 2008-2010/11 is going to be a very tough time economically.  As I wrote in …

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then …

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t …

It is clear that one of the reasons that Barack Obama won the Presidency is his campaign utilized the Internet in all aspects and in new ways.  The Obama campaign of 2008 introduced and defined success with this latest transformative medium.  The campaign’s use of all aspects of interactivity will be the definition and measurement of success for the next 8-16 years.

Now that Obama is President and comes into office with a mandate for change in a time of incredible challenges it will be interesting to see how the campaign mastery of the Internet is deployed to the process of …