We have entered one of the most transformative, disruptive times in the history of brands and marketing. The ever-accelerating rate of change in almost every aspect of communications, technology, media, social change and connectivity has left brand marketers struggling just to stay current.

It is this reality that led me to collaborate with brand and market research guru Owen Shapiro to write “Brand Marketing: The Future of Brands and Marketing” which was published in September.

I have had a several year relationship with Owen and his firm Shapiro [formerly Leo J. Shapiro & Associates] since my first book “The Shift Age” came …